Latest Advice The Holiday Longtail: Five Ways To Extend Your Holiday Marketing Into 2015 For Greater Results Monster DisplaysDecember 30, 20140 Long

Latest Advice The Holiday Longtail: Five Ways To Extend Your Holiday Marketing Into 2015 For Greater Results Monster DisplaysDecember 30, 20140 Long

Owner: Niven

Group members: 1

Description:

https://play.google.com/store/apps/details?id=com.pandakidgame.happyfarmbusiness
Brand power is established when you create a positive perception of your company. Your positioning and value statements are designed to build toward a central idea you want associated with your company. This is most effective when your brand association is cohesive between your advertising channels in a way that relates real world experiences with the product itself - whatever it may be.

The end customer should not be aware of your effort to build these associations. Rather, you are creating a story about the good feelings that come with purchasing from and interacting with your brand till commercials and ads are almost as seamless as the audience's own memories.

This week's featured article is by Harrison Monarth on The Irresistible Power of Storytelling as a Strategic Business Tool. Read more below...

It's not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard's deft application of storytelling techniques featured prominently in the beer company's Super Bowl commercial.

In "Puppy Love," a perfectly adorable yellow lab becomes inseparable friends with a Clydesdale. Sneaking out of his pen, the pup and the horse "talk" in the stables and cavort on an idyllic farm -until someone comes to adopt the dog. The distressed puppy whines and places his paws against the window of the car set to take him to his new home. All seems lost until the Clydesdale rallies the other horses to stop the vehicle from leaving. Reunited, the two commence frolicking in the horse pasture and, we assume, live happily ever after.

Forget the fact that Anheuser-Busch's 60-second spot (which costWWWSCW^WWWWWWWWWWWWWWWYW#W5WWWWWW"$6W#PW6W:WW?PW6W-WWWWWWWYW?WWWWWWWW
WWWW[W40>W[WW3W5PWWHz}z}KI#WWWWWYKXIz}z}>WWWWWWWWWW1WEGFCWWW#W=WW:W#WW'[W&WWWW:W4WWWPWWWWWWW[WWWWWWWWYW5WWWWWWWWYz}z}#WW[WWWWWWW[WWWWWWWWYWU'WWWW[UW&WW[WUWPWWWWWWWWYUz}z}>PWWYW WWWWWWWWWWEG[GGGW[WWWWWWWWYz}z}U2WWW$W5[WWDGZWWWWWW[UWWYW&WWWWWWWWWWWW1PW'WWWWWWWWWWW6WZZWWWWYz}z}$WWWW[WWWWWWWWWW[WW[W[WW[WWW

This group's membership is closed.

Search in this group

Group members